Monetisation was built for the top of the pyramid. Follower thresholds, watch-hour minimums, eligible countries, approved niches. If you fail any of those tests, your content still circulates, still holds attention, still trains recommendation systems — and still earns. It just earns for somebody else.
What an ordinary account is worth
Distribute a tiered $8.94 trillion valuation of global creation across the world's 5.66 billion social identities, with 2% treated as power creators, and the arithmetic is blunt: roughly $41,396 a year for a power creator or organisation, and about $767 a year for an everyday user. Not life-changing on its own. Life-changing across a decade, and utterly transformative in a low-income economy.
- Everyday user
- $767 / yr
- Power creator
- $41,396 / yr
- Identities
- 5.66B
- Follower minimum
- None
tiered model, pre-adjustment
top 2% of accounts
worldwide social accounts
tracking has no threshold
Demonetised is not worthless
Suspended, shadow-banned, under age, in an unsupported country, posting in a minority language — none of that stops usage from happening, so none of it stops usage from being counted. Tracking sits outside the platform's eligibility rules entirely.
Platforms decide who they pay. Usage decides who is owed. Those are different questions.
Search your name, handle or profile URL to see whether a ledger is already open in your name. Verify who you are, link a payout account, and the first remittance is guaranteed within 90 days of signing up.