Roughly 182.5 trillion video views are served every year across YouTube, TikTok, Reels, Douyin, Kuaishou and Bilibili. A single upload rarely stays in one place: it is clipped into compilations, dubbed, mirrored onto aggregator channels, embedded in news packages and fed into recommendation loops in countries the creator has never targeted.
Reuse is the real distribution
Priced at a top-tier $4.00 RPM, global video output is worth about $730 billion a year. The original creator is paid on the fraction that happens inside their own monetised account — and only if that account is eligible. Demonetised, restricted, regional and age-gated views still generate advertising and subscription income for someone. They simply do not generate a payable line for the person who shot the footage.
- Annual video views
- 182.5T
- Premium value
- $730B
- Reupload channels
- Millions
- Demonetised accounts
- Still tracked
six major platforms
at $4.00 RPM
indexed as reuse surfaces
eligibility is not required
MrBeastShort & Long-form Creator@MrBeastPhoto: MrBeast — public YouTube profile picture, resolved live from YouTube. © MrBeast.
PewDiePieCreator@PewDiePiePhoto: PewDiePie — public YouTube profile picture, resolved live from YouTube. © PewDiePie.
KurzgesagtAnimation Studio@kurzgesagtPhoto: Kurzgesagt — public YouTube profile picture, resolved live from YouTube. © Kurzgesagt.
Michelle KhareDocumentary Creator@MichelleKharePhoto: Michelle Khare — public YouTube profile picture, resolved live from YouTube. © Michelle Khare.
HikakinTVCreator@HIKAKINPhoto: HikakinTV — public YouTube profile picture, resolved live from YouTube. © HikakinTV.
Kai CenatLive Streamer@kaicenatPhoto: Kai Cenat — public Twitch profile picture, resolved live from Twitch. © Kai Cenat.
From view to ledger line
| Surface | What happens | Entitlement |
|---|---|---|
| Compilation channels | Clips re-edited at scale | Clip reuse licence |
| Cross-platform mirrors | Full re-upload elsewhere | VOD revenue share |
| News & broadcast | Footage quoted on air | Broadcast reuse |
| Model training | Frames scraped into datasets | Dataset licensing |
Tracking treats each of those surfaces as a countable event tied to one verified creator identity. The result is a ledger a creator can read, dispute and be paid from — first remittance guaranteed within 90 days of signing up.
If a clip can be found, a clip can be counted. If it can be counted, it can be paid.

